Atenas Coffee is a brand identity concept inspired by the rich coffee culture and natural landscapes of Atenas, Costa Rica. The goal of the project was to create a visual identity that reflects the warmth, authenticity, and premium quality associated with locally grown coffee.
The branding combines clean typography with graphic elements inspired by the iconic chonete hat from Costa Rican culture. This element was incorporated as a tribute to the coffee workers whose dedication and craftsmanship make every cup possible, capturing the human essence behind the coffee’s journey from farm to table.