La Viña is a complete rebranding of Don Tony Licorera, transforming a traditional, informal identity into a modern, refined brand.
The new visual system focuses on clarity, elegance, and trust, positioning La Viña as a contemporary minisúper & licorera with a strong sense of quality.
Inspired by grapes and wine culture, the symbol represents abundance, freshness, and balance, while the clean typography and reduced color palette bring a more premium and timeless feel.
The brand redesign came from the need to be an outstanding company in the neighborhood and reflect the change of ownership along with new values in charge of the new management.
